Twitter again making partnership with the Twitter to enhance its ads appealing. According to a news, Twitter want to use Google’s Double Click platform to improve their advertisement system, so that they can become number one in social media platform.
According to Wikipedia:-DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.
Twitter will also make its ad inventory available through DoubleClick Bid Manager, So the clients can do all their buying from one place.
According to the recent news, company also acquired TellApart Marketing Tech Company, that is specializes in giving retailers and advertisers cross-devices re targeting options through email marketing and dynamic product ads.
TellApart helps companies turn individual customer preferences into sales by predicting which items customers are most interested in. With the help of Double Click system Twitter is ready to expend their hand more on social media network.
Brucode Technologies Pvt. Ltd. 
Leave a comment