The
goal behind marketing a new book, regardless of the medium, remains
the same. The aim is to position the book prominently so that
prospective readers are made aware of it, and they will buy it.
However, because of their format, there lies a fundamental difference
in their marketing.
The
Internet is where eBook author's marketing efforts should be focused
on. Listed below are few tips to help you understand the world of
online marketing for your eBook.
Make
a creative brief
This
is the starting point for successfully marketing your eBook.
Preparing a creative brief helps you define several key points of
your marketing strategy. This becomes your unique selling point,
which, in turn defines how your eBook stands out from the millions of
eBooks out there. It helps you define the message you want people to
understand about your book.
Create
a social media document
Here,
you create an editorial calendar and outreach documents for different
social media engagements. It is important to identify different
bloggers in the social networks, through whom you can promote your
eBook.
These outreach documents will help you stay organized and grow your
tribe of followers eventually.
Measure
and adjust strategies
If
you do not know how well your online marketing strategy is
performing, it becomes pointless. You need to have strategies in
place to measure your success. Measuring your promotional activities
will give you greater clarity over what works and what doesn't, and
accordingly you can tweak it.
Mediavex
is home to an extensive collection of amazing eBooks for their
growing subscribers. According to Mediavex reviews, subscribers get
easy and convenient access to a wide selection of books on their
site. Visit mediavex.com
to learn more.
Thank you for this valuable insight strategies I will follow them. I agree to the point: you need to have strategies to measure your success. Also I would like to add strategies differ from man to man, it entirely depends how you measure.
ReplyDeleteAll the point you have mentioned is totally agreeable and specially that creation of social media document. Social media is one of the best platforms for marketing.
ReplyDelete