Finding an SEO Expert in Boca Raton can be a painful task.
There’s a lot of viable options but we can only work with one.
This can make it difficult for us to make a decision as
pertinent to our business as hiring a search engine marketing company to do our
online advertising.
Many business owners can agree that establishing a strong
web presence can prove to be very beneficial to one’s business. It can
strengthen our brand, grow our revenues and build a powerful funnel of incoming
leads.
The foundation of a solid business.
So while the benefits far outweigh the risks, they should
still be accounted for. Some of these risks include the possibility of wasting
your time, money and energy (ie. Some of your most valuable resources) on a
company that just won’t produce results. God forbid they end up having your
website penalized and hurt your web presence in the process.
The most important thing to do is to always do your
homework. Just like your teachers taught you. You have to really dig deep and
find out the most you can about each company that you plan on working with.
This will ensure that you work with the best possible partner and provide a
solid foundation for you to work off of in the future.
Some things to look for in an SEO Agency are:
·
Tools of the trade
o
Do they use professional tools, or cheap
software? Good tools include, but are not limited to – Majestic, Moz Pro,
Ahrefs, Power Suggest Pro, Long Tail Pro, etc… These are all respected tools
used by the top search engine optimization practitioners in the search engine
optimization world.
·
Ranking Proof
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If a company cannot show proof of keywords that
they’ve ranked for in the past, they probably won’t be able to produce results
for you in the future. This is an SEO’s resume. The number of keywords that
they’ve been able to rank for as well as the competitiveness of their rankings.
Weak rankings are not real proof.
·
Linking Strategies
o
Despite all the crap put out by Google &
Matt Cutts, links are still an integral part of SEO and will continue to be for
a long time. Although the way in they are valued may change, they’re still
extremely important and the reigning king of Search Engine performance.
With just these 3 questions you should be able to determine
the real value of a search engine optimization / marketing agency and make your
pick with an educated decision. Just ranking proof and linking strategies may
be enough since this will mean that A. They know what they’re doing (i.e. their
linking strategy) and B. They know how to execute on it properly (e.g. they can
rank).
If you utilize these methods, you will find an awesome
company that will provide your business with everlasting rankings and a
profitable search engine marketing campaign.
