Five Reasons Why Amazon Is A Successful Ecommerce?

Amazon hasn’t always been that e-commerce store as it is today. Talking of the company 20 years back, it barely has the extravaganza traffic and list of products. It was a site that used to sell books. Just after a month of launch, there was an observed spike in the selling of amazon books to the readers across the world. And then, there was no turning back.  

Every year there was a massive increase in sales, and 2017, amazon witnessed 44% of total e-commerce sale in the United States of America.  

But, what led to such massive sales? Of course, digital marketing strategies played a significant role in helping it reach such tremendous success, but what else?  

Here, are some very fewer known facts about Amazon that led to its business growth: 

1. Innovation

Without a doubt, most of the people know it because of its exceptionally manufactured technologies and practices. The virtual assistant Echo, an imposing voice command device. It captured a lot of fame and revenue due to its capabilities such as playing songs, researching favorite sports team, and get a weather report. The response was so tremendous that the single product was able to generate a revenue of 22 million. Innovations like these proved to be crucial for amazon’s well-known success.  

2. Versatility 

Started from a mere bookstore but is now re-owned for selling almost everything from a pen to furniture. You will even find groceries and edible items in the list showing up thousands of results. Not only this, but it has diversification in clothing, footwear, beauty, health, books, kitchen equipment, and whatnot. Fulfilling the needs of every class and age group, it becomes the most favorite eCommerce store for almost everyone.  

Being able to reach people of every class and category is something every business can learn from Amazon. Running successful SEO campaigns always adds to the success and reach of this e-commerce platform.  

3. Convenience of Shopping 

Keeping the customers and their convenience as a priority, amazon gives a fantastic shopping experience to new or an old user. The ease of order placement, exchange, return, or tracking is something which every shopaholic is looking for. To be able to log in and efficiently track the order sets amazon apart from other online shopping stores.  

Amazon also proves itself as a customer-centric company as it always addresses customer’s issues related to product satisfaction and delivery. Being active on social media it can capture loyal customers ever.  

4. Products and Pricing 

A research team which continuously hops on what is next and what does they want helps amazon reach the maximum. They always try to implement the range of products that can end the search of the customer then and there.  

They not only provide selling space to thousands of sellers but also allow them to announce a discount on the products. With its plan to cover more countries, it is significant evidence of success that the eCommerce stores are enjoying.  

True or not, but same-day-delivery with drones is a right way amazon plans to act on the needs of the customers.  

Also Read: Why the Business World Is After Outsourcing Companies?

5. Income Source for Many 

The sellers/retailers can take advantage of the big marketplace that Amazon is today. There are about 58.7 million unique visitors on Amazon every month. Not every visitor is going to buy the product, but those who are in search of things in your niche, amazon becomes the prime position.  

Selling the products on Amazon is lucrative but not as easy as it looks. It involves tasks such as product listing, inventory management, bulk product upload, order tracking and processing, product image editing, keyword research, social media page management, and a lot more.  

To complete the tasks on time and with precision, sellers prefer delegating it to the virtual staff/team. While the seller is putting efforts in business expansion and product fetching, the mundane tasks of product upload and management are done by skilled virtual staff.  

This way, amazon becomes a significant money-making machine for two more parties – Sellers and Virtual Employee (people behind all the hustle).  

Attain Amazon Success with Fusion Business Solutions 

If you are interested in selling your products on Amazon and do not wish to get into the coil of back-end operations, partner with a virtual employee company. Whether you want to list your product, manage inventory, or do order return/exchange, our team of virtual employees can do it for you.  

And best of luck for your journey of speedy growth and sale. And if you need any help, we are always here at support@fusionfirst.com.