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The Surging Popularity Of Affordable Private Jet Travel

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As more travelers look to private jet experiences as a safer option, membership-based jet charter flight programs such as Set Jet bridge the gap of flying commercial versus flying private. Set Jet makes flying private more accessible with one-way flights starting below $500. As a result, Set Jet’s membership sales have spiked, even hitting a new record high this past month, further showing the demand for private travel is on the rise and a big reason why many luxury properties are looking to partner with private jet charter services.

Sugar Beach, A Viceroy Resort 

The property offers a private way to travel to St. Lucia through a partnership with XO Private Jet Travel. In the comfort of one of the sought-after Villas overlooking the views of the famed UNESCO World Heritage-listed Val des Pitons, experience a privatized festive season. Take in unmatched beachfront location and privately enjoy such holiday activities as Gingerbread House Making, Rum & Chocolate Tasting and a Festival of Lights on December 27.

The Ocean Club, A Four Seasons Resort , Paradise Island, Bahamas

Located on the ultra-exclusive Paradise Island, the historic property is offering a private jet package in partnership with NetJets that can be customized to any party size. Once at the hotel experience the joy of the holiday season right from your private three or four-bed residence villas or suites. Enjoy in your suite/villa: private Thanksgiving dinner, Yuletide Set Menu Dinner, Christmas Brunch and Last Luxe Set Menu Dinner (New Year’s Eve) alongside tree decorating, rum tastings, cigar rolling and festive Art & Soul painting classes.

Eden Roc Cap Cana, Cap Cana, Dominican Republic

Get on board (literally) with this newly-launched private jet experience - taking luxury to new heights. In partnership with Helidosa, the Relais & Chateaux property located in the exclusive private gated community of Cap Cana, offers a fully privatized travel experience for guests. This Thanksgiving, the property is offering a ‘Week of Thanks’ with a robust family program. Think: private Thanksgiving dinner, sunset family picnic, Festive Tea Party, etc. They have also teamed up with Helidosa helicopters to offer private off-site heli-excursions. 

Waldorf Astoria Los Cabos Pedregal, Cabo San Lucas, Mexico

In conjunction with Schubach Aviation, the Private Passport to Pedregal package includes a private round trip flight into Cabo San Lucas from anywhere in the U.S. for groups of four to eight people, seven nights in a Two Bedroom Ocean View Villa, daily in-residence breakfast and more. In addition, guests can enjoy a weekend of Thanksgiving festivities featuring various culinary offerings or join for a spirited full-week of Unforgettable Holiday Festivities between Christmas Eve, or “Noche Buena” and New Year’s Day.

Four Seasons Resort Lanai, Lanai City, Hawaii

A luxurious winter getaway awaits across 90,000 acres of pure bliss. Escape to the private island of Lanai, where winter temperatures average in the high 70s, and experience a rush of adventure and relaxation with many activities and accommodations by land, sea and sky for an ultimate escape this festive season. Guests of the Four Seasons Resort Lanai will now enjoy complimentary round-trip luxury flights on Lanai Air included in all bookings made by Dec. 15, 2020, for arrival by June 30, 2021. Upon arriving, guests can enjoy a wide variety of private holiday experiences including private horseback ride across wooded trails, embark upon sailing, snorkelling, diving and fishing adventures on the Resort’s private fleet.

Set Jet CEO Tom Smith recently spoke about private aviation.

What prompted the founding of Set Jet?

As a pilot and former jet owner, our founders and I felt that there had to be a way to bridge the gap between flying commercial and flying private economically. That proved to be far easier said than done and many have tried and failed, but we are proud to say that we are the first to do so while being successful commercially.

Explain your model that allows for private flights that are accessible to more than the rich and famous.

Our program costs $99.95 to join for the one-time Security Check Fee and $99.95 per month for the Membership Fee. There are no long-term contacts and one can cancel at any time. Our flights cost between $450-$480 per person, one-way including taxes and fees for domestic routes and between $995-$1150 per person, one-way including taxes and fees for our seasonal and international routes (Aspen and Cabo).

What does the future hold for Set Jet?

We just announced our second hub in the San Francisco Bay Area (Hayward) that is now taking reservations for flights starting January 4, 2021 and will then expand with our third hub in Las Vegas by Q2 of 2021, both of which will serve Southern California. We also intend to launch daily coast to coast service (LA – NYC) which is our Elite Membership. The Elite membership will require the same one-time Security Check Fee to enroll and $999.95 per month for the Membership Fee. Flights will cost approximately $3,500 per person, one-way including taxes and fees. On the LA- NYC route, we will be introducing the 19 seat Embraer Lineage 1000 and will also offer the aft cabin for VVIPs which features two captain’s chairs, a three place divan and a private lavatory, plus a dedicated cabin hostess for $20,000-$25,000 one way including taxes and fees, which is a fraction of what it would cost to charter a small to mid-size jet between LA and NYC. Finally in 2022, we plan to expand to Texas connecting Dallas, Houston and Austin, as well as an East Coast route connecting NYC to West Palm Beach and Miami.

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