5 Responsive Web Design Principles

Richa malik
3 min readOct 21, 2021

With the technology on the go, the trend of surfing the internet on mobile phones has gone up leading to more mobile users than PC users. The common practice of building a website that adjusts the UI designs according to the device operating the website is highly practiced. The development of a website is only half and the designing of the website is the other half. The development and designing of the website include several factors and principles like consistency, colors, typography, image, simplicity, and functionality, etc.

In order to design a website that can help build trust and guide the users to take the action, you can take the help of custom web development services. The services help develop a website that has a great user experience, functionality, and optimization.

Today in this article we will discuss 5 responsive web design principles that would help you design and develop a website easily.

Ø Color: Color plays a vital role in your website as it has the power to communicate and call up emotional responses. Switching it up to color palette and finding the right color palette that fits your brand, your business theme, and influences your customer towards your brand is the key. Find the color pattern and try to keep limited or less than 5 colors.

Ø Type: Typography also plays a vital role in the development and designing of the website as it helps charge attention and works as the visual presentation of the organization’s voice. The right choice of typography while designing and developing a website is necessary. It is advised to use a maximum of 3 font styles in a website.

Ø Image: Image the visual aspect of communication is one of the most important factors to look upon as it expresses the words, captures the spirit of the company, and acts as a visual representation to the brand personality.

Ø Navigation: Your website navigation is something that acts as a way-finding system for you and your users where the visitors interact and find the thing that they were looking for. It is always advised to keep easy navigation so that you can retain the visitors and not confuse them. A website that has the easiest navigation is only considered as successful because if the website navigation is confusing the visitors will give up and find the thing they were looking for elsewhere.

Ø Visual hierarchy: It refers to the visual arrangement of the elements in the order of their importance and is managed according to size, color, images, font style, whitespace, texture, and style of the designs used in the website. The main purpose of visual hierarchy is to define a focal point and denote the pathway to the most important information.

Other than this content, grid-based layout, loading time, scalability, and others are some of the main principles to follow while designing the website. To ensure that your next website is growth and goal-oriented, drives visitors, and increases conversions.

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