Upcoming year 2022 digital marketing strategy & planning for multiplatform’s
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So when you’re thinking about each of those different channels you want to think about it from top of funnel to bottom bottle before I get into that. I want you to understand the framework. Okay, it starts with a go. If you looking these marketing services for your big business or for startup then you should hired an professional Digital marketing Agency.
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Upcoming year 2022 digital marketing strategy & planning for multiplatform’s
- 1. www.pencil.sa Upcoming Year 2022 Digital Marketing Strategy & Planning for Multiplatform’s Today, I’m going to tell you how to integrate all of your marketing together from top of funnel to bottom funnel and cross-channel. I’m going to teach you how to create audiences and how to work with all the different tactics sources and mediums so that you can have the biggest impact and get the most customers possible. Let’s go ahead and dive into it. So this is something that’s really top of mine for a lot of marketers right now. There’s so many different things going on in so many different ways that you can do marketing. So, how do you leverage every single different type of marketing tactic and how do you use it to increase conversions not only through that tactic and a strategy but across the other ones as well. So let’s start off at the beginning. So the first thing is you got SEO, social media, PPC, email marketing push notifications chat and referral. Okay. Those are all the different channels that you can use to essentially drive traffic to website. So when you’re thinking about each of those different channels you want to think about it from top of funnel to bottom bottle before I get into that. I want you to understand the framework. Okay, it starts with a go. If you looking these marketing services for your big business or for startup then you should hired an professional Digital marketing Agency. Write what’s your main goal? How much do you want to make how many conversions do you want to get next your persona? What’s the exact Persona and demographics of the person that you’re trying to go after next it goes into a hint. So what is the intent of that person? Why are they online and what are the main in tents that are around your
- 2. www.pencil.sa services the main intent of that Persona. That’s what you would map next. It’s the key word for audiences that match that intent. So I’ll use the example of an SEO company because we do a lot of SEO care but if somebody is looking for an SEO company that’s their intent or they want to learn more about it. What are those 20 keywords or 20 audiences that map specifically to that intent? What’s the ecosystem that has those keywords or those audiences? That’s the next step right could be Google Display Network right could be Facebook could be Instagram could be Pinterest can be read. It could be Cora could be linked in there’s all these different opportunities out there for advertising. Add that you’re going to serve with in that ecosystem. What’s the content that they’re going to go to after that ad so after they click on that ad in the ecosystem? What’s the conversion rate for once? They hit that landing page then what’s your cost-per-acquisition? How much did it cost you to get that lead and then finally building up an audience database and I’m going to get to that in a little bit over here and Hotties database what you need to think about their okay. So far we’ve gone over the different channels and we’ve gone over the way that you basically approach any funnel. So now let’s take a look at the funnel. So every funnel starts with a business school and that business goal is what you’re going to build the whole thing around. So if you’re trying to get a bunch of people to an event or you’re trying to get them to fill out weed for a specific type of service like co-worker pay-per-click, each of those things has their own funnel. It has an awareness area that’s built up of different terms and different audiences and you want to think about Set on the ecosystem level right? Because that where those things live. It has a consideration area, which are also different terms and different audiences. This could be 20 keywords and five audiences or it could be larger depending on the scale of your company has conversions and that’s also built up by terms in audiences as well as remarketing and remarketing is really want somebody gets into an ecosystem there cookie, you can use that to build up an audience and then you can remark it to him through the different platforms like a Facebook or like a Google and so on and so forth. There are a lot of different ones out there. So what is that really looking like in a practical way? Okay and how do you do cross Channel with all these different tactics? I talked about earlier and how do you make it all work together? Let’s take a look and example. So what I’m going to use is what is SEO? Okay. What is SEO is something that somebody who has intent who wants to learn about SEO a Persona, right who has intent and wants to learn about SEO is going to do a search for what is SEO. So for example, I might make a video on that. I believe I probably have in the past that video I would want to get ranked in all the different search engines Google Bing better up. I would want to do a social media post on it. I would want to run social media ads on and all the different networks, right Facebook, you know YouTube Twitter. It doesn’t really matter. Seuss. The main ones that you can find the right ecosystem for I want to run pay per
- 3. www.pencil.sa click for that as well. So even in just Google pads, that’s a great place where you could be the first one to get that awareness they click on it and then you can build a remark any audience off of that in the nurture them further down in the funnel. I would want to send out an email on that to people who potentially have gone to other blog post on SEO who have and I’ve captured their email address and then I want to send out a blast that segment of my email list these people who are really looking at top of funnel stuff. I can send out a push notification a chat and a text to people who are very similar and were captured in a similar way to the email example that I just gave him all that ago. And then also I can write a guest host on that for all the top media outlets in my space so that if somebody does a search then they’re going to find it on other sites as well as my side. Okay, so that’s what a cross-channel top of funnel strategy looks like. Okay. Now when you get into the middle of the funnel very similar from a promotional standpoint, I won’t go throughout through all that again. But what changes are the audience changes and the keywords change as well. So for this exam In the middle of the funnel, they might be searching for something. Like how long does SEO take that now they know what else to do is now they want to try to figure out actually how long it takes and it started to consider. They’re starting to think this is something where you know, I’m really interested. I might potentially do it and then finally has a bottom funnel they’re going to be looking for things like best looking for things like talk or going to start basically considering different people in the space. Okay. Now for the plot of the funnel really important you rank you would probably want to serve his page for that. You might want an article on it. You want to be doing social media ads pay per click ads email push chat and referral but the thing is that if somebody just comes in and they just click the immediately on best SEO company or something like that, you know best dentist and then they click in there that’s good and they’re going to come in but you want to make sure you continue to nurture that person. It’s worth of remarketing. That’s where the bottom of the funnel kind of post-conversion comes in. So, let’s take a look at that. Really, when you think about it, there are a couple different things that could have happened. Right? Somebody could have filled out the form. So you actually have their contact information. They didn’t fill out the form right where they went to a key service page if they didn’t fill out the form and they didn’t go to a key service page that kind of puts them in this bucket. You don’t really know if they’re very qualified but these two filled out the form and then went to a service page, you know, these people are pre-qualified. So if you can cookie them, if you can get them to do a push notification, if you can give them to subscribe to something like many chat if you can get their contact information, but it’d be an email address or a text then you can do these things that I talked about before to nurture them further and further down in the funnel when it comes to something like a text message. You might want to send you know, AAA discount right when it comes to something like an ad you might want to send Testimonials expert content special offers in by doing that and thinking about it on a specific Channel by Channel and tactic by tactic approach. You can take this person and turn them into a conversion. So as you can see now that were in 2020 with all of these different ways that you can do marketing. It’s getting more complicated but by building audiences, and that’s a really Keith think so building audiences and keeping those over time and using them for additional marketing. So if you have an audience that’s been built off of all of this stuff around a business school. You can go back to these people and you can sell more the future and that to me is really exciting. I really like to hear from you. So leave a comment. I’ll be happy to answer. See you next time.