What is an Instagram business account?
Instagram provides its users a free feature for accounts to be used for business. Also the brands can easily choose among various options like call,text or email to establish a contact with the customer with a single tap of the contact button along with directions. The “ contact ” button is next to the Following button in the profile section. This feature is readily available to any user who wants to start fresh on Instgaarm or a personal account can also be switched to a business one.
Why choose Instagram for Business?
Instagram is a photo-sharing social networking app. As of 2020,Instagram has nearly 112.5 million users, 90% of people on Instagram follow a business account.b2 in every 3 business profile visits are from people who don’t follow them yet.
With a drastic increase in the number of active users, it has a large marketing potential. Instagram has more reasons to be used for business, here are some of them
Easy Promotion:
- You can always add about the product in your stories. These stories have a larger audience and accessibility.
- Various custom hashtags could be used to get an easy access to your product , an event could also be attached to get noticed.
- Highlights could be made product specific , which will make it easy for the customer to get the desired product.
- Giveaways can also be used to design your Instagram business according to the market demand
- Responding to the customer’s creates an interactive platform making your Instagram business more caring and liable.This creates customer support.
Analytical Access:
- The Instagram business analytical tools called ‘Insights’- are a convenient way to have a look at the analytical approach of your content.
- Insta data can also be used to get an overall look of your Instagram posts.
- A whole breakdown of followers and their numbers can also be checked in gender , age range, locations, follower’s active hours and days.
Ads on Instagram:
Social ads can so be created within the app in various ways as follows:
- Photo Ads: Ads can be added on photos with a sponsored label on top and more information can be shared in the caption
- Video Ads: A product can be better described in a video with a sponsored label designed on it.
- Carousel Ads: They are similar to photo ads but they provide multiple swipes to present the better picture
The main objective of these ads is to create more views, generate more clicks and cause mass awareness.On an average Instagram advertising costs between $0.20 to $6.70, depending upon the bidding model.
Some tips after you create an Instagram Business account:
- Using hashtags that are relevant to your product and images that represent your product
- Put a clear pricing on the product
- Share your product with the influencers and let them share it.
- Use high resolution photographs
- Hire an editor for the photographic content and focus on the product aesthetics.
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