discord
discord

How to Use Discord for Business: 8 Strategies You Need to Know

Discord is a real-time chat network that allows gamers, influencers, and anybody who has developed a community to interact in real-time. Users can join multiple servers through special invites and communicate with other community members through dedicated channels.

Discord has become a fantastic and FREE alternative to networks like Facebook and Twitter for growing businesses, with over 150 million monthly users. Discord for marketing has become a popular technique to engage with audiences better, thanks to its high server limits, free live streaming, and capacity to manage 500 channels simultaneously.

Organise Channels

Organising your Discord business server into categories and channels keeps the dialogue in each channel on track and can help you manage your team’s productivity. For example, you could create a type called “Marketing” in your Discord server for your company’s marketing staff and then build separate voice and text channels for different projects under this category. Instead of making a particular Discord marketing server, your marketing team can still chat with other team members while having their place. Discord is also ideal for project management because of this.

Easy to Use

It’s quite simple to get started with Discord. You may join up for an account, establish a new server, invite your team members, and begin communicating in minutes. Every Discord server has many text and voice channels, allowing you to organise your conversations by team or project. You can also send direct messages to other people (DMs). It is essentially a chat application. If you’ve used other chat programmes before, everything should be familiar.

Creating a Community

Discord might be a great place to start if you’re looking to form a community. Discord can be used for internal conversations with up to 250K members and more targeted social debates. You can establish up to 500 channels (with video or audio) at once, allowing your audience to find one that interests them and connect with others who share their interests. Discord is an excellent method for increasing business exposure through word-of-mouth marketing.

Text-based and voice-over-internet-protocol (VoIP)

Inside Discord servers, VoIP and text channels are kept distinct, yet users can use both simultaneously. During an audio call, users can be active in both a VoIP and a text channel at the same time, allowing for multiple chats or content exchange. 

Users can exchange files up to 8 MB in size, and the server has no limit on how much content can be shared. The voice channels also include a push-to-talk feature, which is unusually hard to come by in other VoIP systems. Users can also silence SMS channel activity notifications.

Discord Integration

Even though Discord has few native connectors, there are a few that businesses find beneficial. Integrations help you increase your Discord productivity by linking Discord to the apps you already use, allowing you to streamline procedures. 

Large-Scale Servers

Discord servers can handle any data you want to send between teams, including video and audio chat and screen sharing. You can even have a live video chat with up to 25 people on a single server, while many more can use text and messaging. Server records suggest that some of the most popular servers have tens of thousands of users. Even if you don’t plan on inviting anywhere like that many people to your server, it’s fascinating to consider the possibilities for hosting events or large-scale collaborations.

Improved networking

Another option to use Discord for business is to communicate with other company leaders and your audience! Joining other groups and networking with other firms in the same or comparable industry as you is quite simple. Overall, never underestimate the power of using Discord for networking to grow your company. It can lead to new prospects for promotion and collaboration. These can assist you in reaching new audiences that you may not have been able to get previously.

Permissions

Entering a voice chat with hundreds of people can be intimidating at first. Those concerns can be alleviated thanks to Discord’s strong access restrictions. Members in text and audio channels can be muted permanently or by server owners and administrators for a limited time. It could allow conference call hosts to ensure that meetings with dozens of other people run smoothly without worrying about users accidentally unmuting themselves.

In a similar vein, Discord has a priority speaker capability for audio channels, which allows one person’s audio to be louder than the rest. It could be extremely handy when a supervisor wants to conduct an audio call in a corporate setting. You can also buy Discord accounts in bulk for networking to grow your business.