What Is Keyword Mapping & Why Does the Best SEO Company in Dubai Never Skip It?
You might feel a little confused about how to structure a website when you first start one.
How will be the home page? What classifications should be included? What pages specifically should you concentrate on? Keyword mapping is a popular strategy that can help you with this, fortunately. If you are looking for a professional SEO company in Dubai that can take up your project, Webtek Digital would be the best one to opt for.
So What Is Keyword Mapping And How Does It Work?
The process of assigning keywords to the appropriate pages and organizing the website's logical structure based on keyword research is known as keyword mapping.
The goal of the keyword map is to establish an understandable site structure that will aid in content planning, internal linking, on-page optimization, tracking, and analyzing the performance of your pages. When you are investing in the best SEO services in Dubai, you will get all of these services under one roof.
What Advantages Does Keyword Mapping Offer?
The following are some advantages of keyword mapping for SEO:
· It aids in the development of a logical and intuitive structure for your website.
· Helps to enhance internal linking between pages and anchor text optimization
· Creates a plan for your website's content
· Aids in monitoring the effectiveness of the website
Let's examine each of them more closely.
Constructing An Intuitive Website Structure
Planning and organizing the content for your website can be aided by keyword mapping. When you begin optimizing your pages, one of the most important steps is to set up a logical site structure. This is because the search engine needs to know which pages are the most important to you and which ones serve as relevant subtopics for the main category/pillar pages. So, how can Webtek Digital, the best SEO company in Dubai help with keyword mapping?
Considering keywords as topics; the experts will optimize each of your website pages with a particular focus keyword. As a result, it will ensure the below-mentioned things:
· The main/category page with more comprehensive coverage of the subject; is typically used for more general keywords (e.g. jogging)
· Cluster content, a subpage that thoroughly explains a particular subtopic, is frequently used for long-tail keywords (e.g. how to do jogging)
· Pillar and cluster pages can be used to build a more meaningful site structure out of pages that relate to one another semantically.
If the details seem to be too technical to grasp, consult with the experts providing the best SEO services in Dubai. The agency professionals will explain the details in simpler ways while also ensuring everything falls into the right place.
Improving Internal Linking
In order to determine which pages should logically link to one another based on how they are related topically, keyword mapping can be useful. The professional SEO experts of Webtek Digital will use keyword-rich anchor texts based on the assigned keywords from your map, which will also aid in properly optimizing the anchor texts on your website.
Creating A Content Plan
A keyword map offers a general content strategy for your website's pages. With a clear understanding of your website's structure, you can quickly determine the kind of content you should be concentrating on, stop the production of duplicate content, and keep your website free of keyword cannibalization. The experts of the SEO agency will help you create a solid content development plan for your website.
Simpler Methods Of Managing, Reporting, And Tracking
Tracking every important search term you want your pages to rank for using keyword mapping is helpful. It is much simpler to get an overview of how well your content is performing for those queries when the keywords you use are properly researched and assigned to the pertinent sections of your website.
Webtek Digital, The Best Seo Company In Dubai, Will Help You Create A Keyword Map
There are several ways to create a keyword map, but the most popular method is to use a spreadsheet program like Google Sheets or Microsoft Excel. The SEO experts will create a good visual structure for your website that includes keywords and their search volumes, keyword difficulty, and other crucial data so that you can easily understand where the actual efforts will go.
The next step is to create actual URLs for your keyword map pages. Every URL should include one main focus keyword from the keyword sets included in the keyword map for each webpage.
Depending on your website’s best SEO strategy, the leading SEO company in Dubai will use keywords with lower search volume (and thus lower keyword difficulty) or try to rank for highly searched but competitive queries
